Taubman College of Architecture and Urban Planning is a school within the University of Michigan. They came to Ologie looking to rebrand with a visual language that reflected the experimental design work of their students, while still leveraging the brand equity in the University of Michigan.
We created dual recruitment viewbooks for both programs setting up slightly different color palettes and gridlines for each.
The recruitment piece concept quickly shares high-level information about the college's two tracks. It folds open to a poster and the back of the poster reveals the color block shapes are actually segments of the Michigan block M.
This trailer was written and animated by other Ologie team members. It was storyboarded and art directed by me.