GenWex is the Wexner Center for the Arts young patrons’ initiative, working to fully engage Columbus’ creatives, entrepreneurs, and young professionals. Part social, part educational, GenWex hosts events throughout the year like performing arts receptions, exclusive events with curators, artists’ talks, and one major fundraiser each spring, Off the Grid (OTG). Proceeds from Off the Grid and other GenWex events benefit the Wex’s educational programming.
The group wanted to tighten up their look when they reevaluated their structure. The branding reflects the social and professional aspects of membership and fits into the greater Wexner
Graphic Design, Kelly McNicholas
Art Direction, Erica Anderson
Copy, Ryan Shafer